Hi everyone, first of all I’m sorry updating so late (I was at the GDC — Game Developers Conference, at San Francisco).

Anyway, I’ve been hearing lots of comments about both Entrecard and Spottt, and how they differ. First of all, I want to comment about how Entrecard and Spottt can join forces to help your blog, and the HTML code needed to include them next to the other one so that you don’t waste precious space over the fold.

Entrecard + Spottt = Sinergy

The problem with Entrecard’s traffic is that a lot of it resolves in high bounce rates (in other words, they just enter your website to drop their Entrecard). Of course, there’s valuable traffic in Entrecard too, but let’s say this straight, most people simply drop their Entrecard and that’s it. This may not be the most desirable traffic for your blog, but certainly there are benefits, including a higher Alexa Rank, those who are really interested in your blog, and bigger exposure for smaller blogs. Now, what happens when we team up with Spottt?

Spottt shows your 125×125 banner on other blogs for every two impressions on your website. I know, it’s not the biggest deal, but at least we reap 50% of what we sow. Now here’s where the Entrecard traffic becomes valuable: Every Entrecard dropper will give you at least one impression. Even though Spottt’s CTR may be low (mine is quite low), visitors are most likely to be of quality compared to Entrecard’s. This means that 100 droppers a day will account for 50 banner impressions on other websites. This sounds good if it were free, but you have to waste valuable 125×125 space for Spottt, right? How can we solve this?

Putting Entrecard and Spottt together

A great solution is to put Entrecard and Spottt together, as I have done with my blog. It doesn’t require too much HTML knowledge, but since some people know very little about it, here’s how to do it:

First of all, login to Entrecard and Get your Code for the 127×148 slim widget. Once you do it, copy it and then get the Spottt code.

Since you shouldn’t edit them, create a new Widget in your blog and add the following code:

<div style="text-align: center; padding: 4px;">

<div style="float: left; margin-right: 10px;">

[Entrecard Code Here]

</div>

[Spottt Code Here]

</div>

This way you can maximize your space and show both widgets, so you have nothing to lose by joining Spottt if you’re an Entrecard member, of vice-versa.

Technorati Tags: Entrecard, Spottt, WebSoda

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This entry was posted on Sunday, March 2nd, 2008 at 1:03 pm and is filed under Websoda Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.